Twitter: Social media followers favour the popular

A new report shows the most popular 0.1 per cent of Twitter users have benefitted the most from the social media sites growth.

Following the growth of Twitter's user base, a new report finds that it is the most popular users of the social media site who have gained most followers.

The top 0.1 per cent of users increased their average number of followers by 275 per cent from March to June, according to a post on the Rapleaf blog.

In comparison, the top one per cent saw a rise of 146 per cent over the same period, while the top ten per cent went up by 126 per cent.

The report said: "Twitter's growth over the past few months resulted in the most popular users getting even more popular, with the most followed users experiencing the largest gains in follower count."

In the conclusion of the report it was stated that it will be interesting to see if these trends continue as Twitter's popularity carries on growing.

Last week, in his comScore blog Andrew Lipsman claimed that research indicated that Twitter is now becoming more popular with younger users as well as older people.

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