Make mobile marketing easy, implores Google

Google Retail has advised companies to make sure that their sites on the mobile internet are just as eas to use as their current internet sites.

Commerce on mobile phones should be an easy experience for consumers, says Google Retail.

It claims that a retail site on the mobile internet should be just as simple to use and understand as a normal website, advises Amy Adams Harding of the Google Retail team on the service's official blog.

It is also pointed out that not everyone has a smartphone - only 12 per cent of the population in the United States - so the page must be accessible to phones of all levels of technology, if you are going to reach the most customers.

She writes: "Most importantly, you must have a great landing page experience that spans device type. Easy navigation is critical. If the user is confused or frustrated, they are gone."

A total of 35 per cent of the 63 million people who use the mobile internet in the United States will access it every day, comments Ms Adams Harding.

It was reported recently that phones with smartphone technology were seeing a boom in the number of fitness applications being downloaded, while dedicated sports devices continue to fall, according to Richard Sharp from Gadgetsandgizmos.org.

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