Social media is 'popular marketing platform for SMEs'

Owners of small to medium sized businesses are using social media sites to advertise, which an industry insider claims is a cost-effective way of advertising.

Small to medium sized enterprise (SME) owners have been reported to be using social media sites as part of their marketing strategy.

In a study by Freshbusinessthinking.com, it was found that 45 per cent of SME owners use social networking sites such as Facebook or Twitter to promote their company.

Lea Pachta, a spokesperson for the researchers, pointed out that in the current economic climate these websites can be a cost-effective way for companies to market their product.

She said: "The likes of Facebook and Twitter can act as valuable new marketing channels, generating new leads, sales and raising brand awareness."

The report also indicated that 70 per cent of SME owners use the internet to market their products or services.

A recent study by comScore showed that 20 per cent of all adverts that are viewed on the internet are on social networking sites, which the company believes makes them an attractive prospect to advertisers.

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