Search engine marketing 'should not suffer in recession'

Firms involved in search engine marketing may welcome one industry commentator's assertions that e-commerce could be shielded from the effects of the recession through its low costs.

Firms involved in search engine marketing may welcome one industry commentator's assertions that e-commerce should be shielded from the ongoing effects of the global economic downturn.

Simon Bird, technical director at dotCommerce, claims that online retail is boosted in a recession since there are a variety of ways that companies can sell their products on the internet without having to spend a lot of money.

He points out that start-up costs are low compared to setting up a high street store and through search engine marketing a website can be visible on an international scale.

"Going back a number of years, e-commerce was viewed as something that was very expensive to do, but now it's not," he says.

While Mr Bird is aware that research showed spending online had slowed down, he still notes that growth in e-commerce is still "outstripping" high street sales growth.

Shoppers in the UK spent £22.9 billion in the first half of this year, according to the July IMRG Capgemini e-Retail Sales Index.

http://www.weboptimiser.com/