Online videos 'being watched at work'

People are now watching online videos during the traditional working day, while the concept of prime time television is disappearing, says a new report.

More than two-thirds of online videos are watched during the business day, according to a new report.

It was found that 68 per cent of such videos were watched during traditional working hours in research conducted by Yahoo!, Interpret LLC, Havas Digital, Warner Bros Media Research and PHD.

There were particular "spikes" in online video viewing between midday and 3pm, then again between 9pm and 1am, rather than only during the traditional prime time slot from 8pm to 11pm.

But Jeff Hecox, writing in the Yahoo! Marketing Blog explained that the concept of prime time television is basically over.

He said: "Online video has fundamentally shifted the concept of prime time. Prime time is now all the time, as high levels of video consumption occur throughout the day."

The report also indicated that nearly one in five online videos is watched after a friend or relative has recommended it via some form of electronic message.

Recent research by comScore revealed that 41.9 per cent of videos watched online are viewed on a Google site.

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