'Click to call back' lead generation announced

Vonage telephone company will be releasing 'click to call back' adverts as a new form of online lead generation which will connect up with its call centres.
A new style of online lead generation has been launched by the internet telephone provider Vonage, which will see customers receiving an immediate phone call when they click on an advert.
Last year, the company created a calculator advert, where consumers could work out how much money they would save by switching to Vonage, with all of it contained within the banner ad.
This time around there will be a space for people to put their telephone number in, which will result in somebody from a call centre ringing them back soon afterwards, reports Russell Parsons for Marketing Week.
Vincent Potier, managing director of Vonage UK, said: "It is about integrating digital with other channels of acquisition."
He told Mr Parsons that he hoped it will allow for real-time lead generation by linking online adverts with its call centres.
At the beginning of this month, Vonage had their application for an Apple app approved, but has not announced when it will be released.

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