Advertisers are becoming more interested in using social networking sites for advertising campaigns, particularly due to the sheer volume of users they generate, says an industry analyst.
Many advertisers are keen to use social media sites for their campaigns, according to an industry analyst.
Jeff Hackett, senior vice president of comScore, made his comments after the company released figures indicating that in June, more than 20 per cent of all display ads looked at on the internet, were viewed on a social networking site.
He pointed out that the low cost of social networking advertising is attractive to advertisers, especially considering how many consumers it reaches and its ability to segment them.
"Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time internet users spend online."
Within advertising on social networking websites, the study also found that 80 per cent of the adverts viewed were on Facebook and MySpace.
Previous research by the company showed that use of search engines was up 41 per cent in July, from the same time last year.
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