Improve your SEO by 'refining your Google Maps entry'

Improving your SEO ranking could be done by simply ensuring your Google Maps entry has no mistakes, says an industry commentator

Your search engine optimisation (SEO) ranking could be enhanced by simply making your Google Maps entry more accurate and informative, according to a sector commentator.

Your entry could contain mistakes in it, either due to human error or through the information simply being out of date, MarketingSherpa was told by Sean Reardon, director of sales and marketing at the Liberty Hotel in Boston.

He suggested analysing the entry that appears for your business to check for mistakes, but also to see if you could add an up-to-date picture or extra description, as he said that it will all help in organic searches for local businesses.

"Sometimes [listings] end up with pictures that aren't the right pictures, or an address that's just a number off - that's a problem," Mr Reardon told the website.

He also recommended taking control of your business entry, which can be done on the Google Maps website and confirmed on its Local Business Center.

MarketingSherpa published a case study last week which recommended using social media to enhance your SEO results, as it can be an effective way of generating leads.

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