Email marketing "particularly powerful at the moment"

The timing and accuracy of that email marketing allows businesses have been highlighted as the reasons why it is so powerful right now.

Email marketing has been highlighted as one of the most effective online advertising tools by an industry commentator.

Ian Hitt, managing director of Epsilon International, pointed out that the low cost and ability to contact customers more frequently is valuable now that more and more retailers are advertising online.

He commented that there are a lot of myths about subject line testing and about when is the best time to send emails to customers, but not all clients insisted on developing these strategies.

"It is that control over timing and accuracy, then the segmenting of that data that makes email marketing particularly powerful at the moment," he said.

Mr Hitt added that businesses should not use email marketing on its own though, as it works best when combined with other forms of communication, such as direct mail and social networking.

Recent research by Sign-Up.to showed that when somebody opened a B2C email 25.99 per cent of them clicked through to the business's website.

http://www.weboptimiser.com/