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A spokesperson from the BFI has stated that online video has an important role to play in the future, but will not fully replace other cinematic media.
Video production will not focus solely on online delivery in the future, but it will still be an important factor, according to an industry insider.
Nick Mason Pearson, director of press and public affairs at the British Film Institute (BFI), commented that online video still cannot offer the same experience that you can get from other mediums, such as the cinema.
However, he noted that in order for films to reach the widest audience it will be critical to deliver films online, as well as to open up access to the BFI's National Archive.
"At the end of the day, if consumers can access the films they want in a way that suits them and which offers value for money, then they will go for it," he said.
Mr Pearson's comments come after it was reported that Google are in discussions with film studios about allowing film rentals to be broadcast on YouTube.
He claimed that being able to trust the domain in which they watch a film online would make the process easier for consumers.
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