Twitter now a social media for youngsters?

Twitter has now become popular with younger users which may be due to celebrity participation, says an industry analyst.

Younger users are fuelling the growth of a form of social media that had been associated with older people, says an industry analyst.

Andrew Lipsman, in his comScore blog, claimed that Twitter had been the subject of discussion, since people were not sure if young people were actually using the service.

But he commented that research by comScore showed they definitely are using the site and their numbers are growing, which he suggests may be due to more celebrities signing up to Twitter.

He added: "It will be the first example I can think of where the younger demographics were not the critical early-adopters of a new internet technology."

From a comScore "share of audience trend" graph for the past year, Mr Lipsman was able to show that under-24s actually now have the highest average representation on Twitter.

Recently it was reported by Robin Goad, on his Analyst Weblog for Hitwise, that Twitter had overtaken MySpace in popularity in the last week of August.

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