Lead generation through fan pages 'more popular early in the week'

Lead generation on brand pages of social networking sites is more effective earlier on in the week than at weekends according to new research.

Lead generation through social media fan pages is significantly more popular early on each week, according to a new report.

A report by ViTrue, posted on Mark Walsh's Online Media Daily blog on MediaPost, showed that there was an average clickthrough rate of 9.72 per cent from Monday to Wednesday when people visited the fan page of a brand.

In comparison, the clickthrough rate for Friday and Saturday dropped as low as 2.67 per cent for Friday and 2.7 per cent for Saturday.

ViTrue chief executive officer Reggie Bradford told MediaPost: "This highlights the importance for marketers of having a well thought-out communication strategy for updating their brand page and when to create wall posts to get the optimum response."

Mark Walsh pointed out that there is a degree of guesswork involved in clickthrough rate estimations because it factors in the likelihood that not everyone actually sees that advert on the screen.

It was reported last week that the social networking site Facebook is going to begin using direct response adverts, which will allow people to get products and coupons to be sent to their door.

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