Social media 'has awakened people to new ways of sharing'

Social media sites have shown people new ways of sharing and this effect is currently being felt in the casual games sector, says an expert.
Social media sites have opened people's eyes to new ways of sharing and this is a growing phenomenon in gaming too, noted an industry insider.
Tim Gibbon, editor and co-founder of the Social Media Portal, pointed out that games being shared at the moment are very basic, but still popular.
He highlights casual games - small scale and independently produced - as a sector which can benefit in popularity from the appeal of social networking.
"Social media sites have awakened how people can share all manner of activities, assets and content across the web including images, photographs, video etc and of course games as well," he observed.
Mr Gibbon commented that the increase in internet speed and the fact that consoles now have web access has been influential in the popularity of casual games, as well as the growth of competitions within online gaming communities.
Recent research by InsideSocial Games suggests that Zynga has a significant share of the online gaming industry, recording over 44 million separate users on Facebook in the US in June.

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