Weboptimiser Video Production

Rise of the web good for video production sector?
09/04/2009

Could video production benefit from increasing web use?

Issue Codes Video production

New research by Microsoft has suggested that the internet will overtake TV as the most used media platform in Europe by June 2010 - something that may be beneficial for the online video production industry.

The Europe Logs On: Internet Trends of Today & Tomorrow study indicated that average weekly web consumption is likely to stand at 14.2 hours per week next year, compared with 11.5 hours at present.

Microsoft stressed that this does not necessarily mean the TV market will decline; rather, consumers will increasingly shift to other ways of viewing TV content instead of relying on traditional TV sets.

"Rather than shrinking, television will only grow in importance," remarked Jeffrey Cole, director of the Centre for Digital Future at USC Annenberg School.

"TV no longer refers to the big screen in the home, but to audio and visual content that will be watched everywhere."

Recent figures from Hitwise also highlighting the importance of video production on the internet showed that UK traffic to video sites leapt by almost 41 per cent in the 12 months to February.