Help for struggling business on You Tube

New YouTube channel 'to help businesses in downturn'
03/04/2009

Issue Codes Video production

Google, the London Business School and the Daily Telegraph have collaborated to launch a new video channel on YouTube to give advice to firms struggling in the current economic client.

Prominent business and political figures - including Boris Johnson, mayor of London - are among those who feature in videos on Survival of the Fastest, which the search engine hopes will create a new online business community.

Made up of a total of three content streams - marketing, e-commerce and finance - the channel can be used in a number of different ways by firms looking to develop in tough economic times.

Business users can communicate with each other by subscribing to Survival of the Fastest, uploading their own videos, commenting on current content and rating videos.

Viewing online videos on YouTube and browsing social networking sites such as Facebook could be one way to improve productivity in the workplace, according to a study published by the University of Melbourne.

Researchers at the Australian institute found that people who spent no more than 20 per cent of their work day using the internet for personal reasons were nine per cent more productive at work than those who did not access these sites at all.