09/04/2009
 Video production on the rise for newspapers | ||||
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The online video platform provider said that newspapers are uploading more videos to their websites than ever before, with the number of clips being added to newspaper sites rising by almost 1,500 per cent last year.
Furthermore, video streams from newspaper sites are also on the increase - 42.7 million video streams were watched by consumers on newspaper websites in the final quarter of 2008, compared with 15.3 million in the same period in 2007.
Brightcove cited factors such as lower video production costs and higher quality video delivery as some of the reasons for the growing popularity of online newspaper video.
"Newspapers are producing more video in conjunction with their reporting and consumers now expect to see a mix of media (text, images, audio, video) woven together in the context of almost every website experience," Josh Hawkins of Brightcove said in a blog post.
Almost 30 million Britons watched an online video in January, according to comScore.
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