SEO BASICS

Expert offers title tag SEO advice
02/04/2009

Title tags can boost SEO with the right use of natural language

Issue Codes Search engine optimisation

It is possible for businesses to enhance their search engine optimisation (SEO) campaigns by including both singular and plural versions of their keywords in title tags, according to one expert.

Writing in a Search Engine Land column, web specialist Michael Gray said that most marketers either optimise two separate pages for the two versions of the selected term or try to get both the singular and plural versions into the same page's title tag.

He explained that the former tactic is unlikely to be useful as the business will just create two pages with very similar content on them, while the latter strategy will look like SEO spam.

Mr Gray advised that companies instead look at ways of inserting natural language into their title tags so that both versions can be included.

He gave the example of using 'Disney Vacations - Find A Discount Disney Vacation Online' instead of 'Discount Disney Vacation, Disney Vacations'.

Last month, Robin Wauters of TechCrunch noted that Twitter had changed the title tags on its site so that users' full names are included in the information as well as their normal username.

Conducting a Google search for his own name, he discovered that this means his Twitter profile page is now the number one search result instead of his LinkedIn profile.