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Coca-Cola sees social media success
08/04/2009

Social media a success for Coca-Cola

Issue Codes Consumer goods Social Media

Coca-Cola has seen significant success in the social media marketing space thanks to a large fanbase on Facebook, it has emerged.

According to the Financial Times, a Coca-Cola fan page originally set up by two non-employees of the company has more than 3.3 million members at present - compared with 1.2 million in December.

The fan page is now jointly administered by its original creators and Coca-Cola itself to comply with Facebook's trademark rules.

Coca-Cola group director of worldwide interactive marketing Michael Donnelly said there are significant benefits to be gained through promoting a brand via a social media platform such as Facebook.

"It's a great way for us to expose a huge number of people to what we're doing at no cost," he commented.

Other top brands on Facebook include Nutella, Pringles and Kinder Surprise, although US president Barack Obama has the most popular fan page on the social network at present.