SEO for Charities

SEO 'important for charities'
02/04/2009

Charities need SEO

Issue Codes Search engine optimisation

Charities can lose out in exactly the same way as e-retailers if they fail to utilise search engine optimisation (SEO) strategies for their websites.

This is the suggestion of the latest SEO Report Card from Practical eCommerce, which assessed the Combat Blindness Foundation's (CBF's) website at its request and found that a poor SEO approach was costing the charity online donations.

John Pinto, a volunteer at the CBF, stated that there are almost zero donations made to the charity via its website at present and a D grade on the SEO Report Card would appear to show why.

"Non-profits suffer from a number of the same SEO ills that plague traditional e-commerce sites," Practical eCommerce said.

One of the main areas where the website fell down was the lack of important keywords, such as 'charity' and 'donation', on its home page.

SEO Book launched The Non-Profit Guide to Search Engine Marketing last year, claiming that much of the advice in the document is relevant to all websites.