PPC 2008 Increased Spend

PPC spending up 22.7% in 2008
01/04/2009

UK PPC spending on the up

Issue Codes Pay per click services

UK spending on pay per click (PPC) ads rose by 22.7 per cent in 2008 compared with the previous year.

This is according to the latest statistics from the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre, which showed that £1.9 billion was spent on PPC last year.

The IAB noted that this was equivalent to about 60 per cent of all online marketing spending, which totalled £3.3 billion in 2008.

Overall online spending rose by 17 per cent year-on-year, with display ads and classifieds also seeing significant growth.

Guy Phillipson, chief executive of the IAB, said: "UK advertisers have become digital-savvy and they're now using rich media, ad networks and search in intelligent ways to achieve their sales and brand targets."

US online advertising spending surged by 10.6 per cent last year, with PPC expenditure rising by nearly 20 per cent, according to the Interactive Advertising Bureau.