Video use - is it rising in the UK the same as US ?

Online video viewing rising in US
14/04/2009

Video optimisation a must for US sites?

Issue Codes Video production

New research has revealed that the online video sector is continuing to expand in the US - something that may point to a need for improved video optimisation strategies.

According to Nielsen Online, 130.1 million Americans watched an online video in March, up 1.9 per cent compared with the previous month.

The total number of streams watched equated to almost 9.7 billion last month - representing an 8.7 per cent month-on-month increase - with each viewer watching 74.4 streams on average.

Nielsen Online also found that YouTube continued to be the most popular online video site in March, followed by Hulu, Yahoo!, Fox Interactive Media and the Nickelodeon network.

YouTube recently announced a partnership with Universal Music Group that has resulted in the launch of VEVO, an online music and video entertainment hub offering premium video content from Universal.

According to Nate Elliott of Forrester Research, video optimisation could be the key to achieving a top ten website ranking on Google.