Mobile marketing

'More to mobile marketing' than iPhone apps
03/04/2009

Issue Codes Technolgy

Mobile marketers should look beyond the iPhone and develop applications that can be used across a number of handsets, according to a mobile developer.

Jason Grigsby told Thomas Claburn of Information Week that while the iPhone has received a lot of hype compared to other smartphones, application developers should look beyond the gadget and consider a wider consumer base.

He suggested that with some 30,000 applications already up for grabs in the iTunes App Store, developers may find it difficult to stand out from the crowd.

In addition, Mr Grigsby pointed out the store's structure may not be ideal for those who wish to generate long-term profits from their applications, as developers are encouraged to sell their products for little to no money.

But by working on cross-platform applications, developers potentially open up their consumer base to a much wider market, he explained, which could prove more successful.

Analyst Daniel Amir predicted this week that a new iPhone handset with 32GB of memory could be released by June, according to Cnet News.