Email Marketing

How to make email marketing more social
02/04/2009

Email marketing can work well with social media

Issue Codes Email marketing services

Email marketing professionals have been offered advice on how to update their campaigns so that they take the growing popularity of social media into account.

Ryan Deutsch of StrongMail Systems told BtoB Online that marketers could consider creating their own social network and using the discussions that take place on it in their email marketing newsletters.

He also suggested adding email opt-in links in all online marketing material to expand email databases and using status updates on sites such as Facebook, Twitter and LinkedIn to promote email marketing newsletters.

"Publish a status update the day before you send your newsletter out to remind people it's coming and get them excited about it," Mr Deutsch recommended.

According to a recent study by Nielsen Online, social networking and blogging activities are now more popular than using personal email for web users around the world.

More than two-thirds of global web users now visit blogs and social networks online, the research company noted.