Video

Online video syndication 'beneficial for small sites'
01/04/2009

Business video syndication could aid small sites

Issue Codes Video production

Small businesses and websites are increasingly benefiting from syndicating online video, according to a new report that may be of interest to business video specialists.

Research organisation Contentinople Insider also found that while leisure and business video syndication can be more valuable for smaller brands than for big media sites, the practice can help to boost viewership and add incremental revenue for major websites.

Aditya Kishore of Contentinople Insider explained that video syndication is particularly advantageous for small sites as it can help to raise their profile in a way that these websites may not be able to achieve on their own.

The expert added: "This is an attempt to leverage the unique capabilities of the internet and cater to consumer needs based on their behaviour online."

Almost 30 million Britons watched an online video in January 2009, up ten per cent compared with last year, according to a recent report from comScore.