30/03/2009
 YouTube video optimisation a must? | ||||
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According to a study by Ipsos MediaCT, about 57 per cent of 15 to 24-year-olds have watched a music video on YouTube in the last year, compared with 56 per cent who have done so on music television channels like MTV.
It also found that half of all adults who have watched a YouTube music video in the last 12 months have gone on to purchase music, DVDs, tickets or other merchandise as a result of doing so.
"YouTube is the dominant website for viewing music videos. Amongst those watching music videos on any website in the last 12 months, 91 per cent have viewed any music videos on YouTube," Ipsos MediaCT said.
According to Nate Elliott of Forrester Research, good video optimisation should be considered by businesses as video content has a 50 times better chance of being ranked on the first page of Google search results than text pages.
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