US web users watch 13.1bn online videos in Feb

26/03/2009

13.1bn leisure and business video clips watched in the US last month

Issue Codes Video production

American web users watched 13.1 billion online clips - potentially including business video - during the month of February, according to new figures.

While this represented a 12 per cent decline compared with January, the drop can be largely attributed to the fact that February had three fewer days than the previous month, comScore said.

Overall, YouTube remained the most popular site overall, accounting for over four in ten of the videos viewed last month and attracting almost 100 million unique users.

Meanwhile, Hulu broke into the top five after seeing a 33 per cent rise in video views and reaching one-quarter of the overall video viewing population online.

Other popular sites for leisure and business video included those belonging to Fox Interactive Media and Yahoo!.

Each of the videos watched by US web users last month lasted an average of 3.5 minutes, comScore said.

In the UK, ten per cent more web users watched an online video in January compared with the same time last year, according to comScore.