All content should be used for SEO, expert says

27/03/2009

Firms advised on how to enhance SEO

Issue Codes Search engine optimisation

Firms should use all their website content to enhance search engine optimisation (SEO), it has been suggested.

Speaking at the recent Association of Online Publishers SEO Forum, which took place on March 25th, Google sales engineer Jean-Laurent Wotton said that sites should be structured in as simple and clear a fashion as possible.

He added that Google's spiders consistently reward sites which offer the most user-friendly designs.

The expert suggested that descriptive and accurate title tags, which are the first thing searchers see on site headers, should be clear and should follow on logically from the page's title, "mimicking what users understand about the page".

Meanwhile, companies should use Flash and Javascript sparingly, he said.

In addition, sitemaps "enhance the web crawl", the Mr Wotton pointed out.

Recently, Jan Riley of Practical eCommerce suggested that firms should make more use of long-tail keywords on their websites as part of their SEO strategies.