SEO 'efficient' in reaching international consumers

27/03/2009

Issue Codes Search engine optimisation

Search engine optimisation (SEO) is one of the most efficient ways for e-commerce providers to attract customers from abroad, according to a Business Zone writer.

Chris Barling, who is also the chief executive officer of e-commerce solutions supplier Actinic, said UK sellers already start off with an excellent international reputation and explained that a good internet marketing strategy should emphasise this.

In particular, he explained SEO and pay-per-click advertising can be two of the most effective ways to attract traffic from UK-based and international consumers.

Best of all, he stated, such marketing techniques can be organised "from the comfort of your own office chair".

Earlier this week, Jan Riley of Practical E-Commerce asserted that small online businesses - especially those involved in retail - should ensure they stay on top of current SEO trends, even if they are on a budget.

One of the key SEO trends for 2009 is to take longtail phrases - the set of words a potential customer enters into a search query - into account and make them more relevant.