Online Video

Online video production 'must incorporate subtitles'
30/03/2009

Video production companies should insert subtitles

Issue Codes Video production

Those involved in online video production should consider inserting subtitles to reach those unable to listen to audio via their computers, it has been suggested.

According to eMarketer, while the marketing for online video advertising is continuing to expand, a significant proportion of web users cannot access audio content for a number of reasons.

The company pointed out that many businesspeople fall into this category as they work in offices where audio is not turned on.

Furthermore, subtitles could aid those accessing video content in noisy environments or via their mobile phones, said Paul Verna, eMarketer senior analyst.

He added that inserting closed-captioning and subtitling features during the video production process "expand opportunities for viewers to enjoy online video, even when it's impractical for them to have the sound turned on".

Nearly 30 million Britons watch videos online, up ten per cent compared with last year, according to a recent report from research firm comScore.