Monday, 30 March 2009
Weboptimiser at Internet World 2009
Weboptimiser is sponsoring the VIP area at Internet World London later in April. Its an opportunity for a informal chat with leading Brands, Companies and Entrpreneaurs.
Online Video
30/03/2009
 Video production companies should insert subtitles | |||
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According to eMarketer, while the marketing for online video advertising is continuing to expand, a significant proportion of web users cannot access audio content for a number of reasons.
The company pointed out that many businesspeople fall into this category as they work in offices where audio is not turned on.
Furthermore, subtitles could aid those accessing video content in noisy environments or via their mobile phones, said Paul Verna, eMarketer senior analyst.
He added that inserting closed-captioning and subtitling features during the video production process "expand opportunities for viewers to enjoy online video, even when it's impractical for them to have the sound turned on".
Nearly 30 million Britons watch videos online, up ten per cent compared with last year, according to a recent report from research firm comScore.
YouTube Music Video
YouTube as popular as TV for music videos
30/03/2009
YouTube is as popular as music television channels when it comes to accessing music videos, according to new research that may interest those involved with video optimisation.
According to a study by Ipsos MediaCT, about 57 per cent of 15 to 24-year-olds have watched a music video on YouTube in the last year, compared with 56 per cent who have done so on music television channels like MTV.
It also found that half of all adults who have watched a YouTube music video in the last 12 months have gone on to purchase music, DVDs, tickets or other merchandise as a result of doing so.
"YouTube is the dominant website for viewing music videos. Amongst those watching music videos on any website in the last 12 months, 91 per cent have viewed any music videos on YouTube," Ipsos MediaCT said.
According to Nate Elliott of Forrester Research, good video optimisation should be considered by businesses as video content has a 50 times better chance of being ranked on the first page of Google search results than text pages.
30/03/2009
 YouTube video optimisation a must? | ||||
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According to a study by Ipsos MediaCT, about 57 per cent of 15 to 24-year-olds have watched a music video on YouTube in the last year, compared with 56 per cent who have done so on music television channels like MTV.
It also found that half of all adults who have watched a YouTube music video in the last 12 months have gone on to purchase music, DVDs, tickets or other merchandise as a result of doing so.
"YouTube is the dominant website for viewing music videos. Amongst those watching music videos on any website in the last 12 months, 91 per cent have viewed any music videos on YouTube," Ipsos MediaCT said.
According to Nate Elliott of Forrester Research, good video optimisation should be considered by businesses as video content has a 50 times better chance of being ranked on the first page of Google search results than text pages.
Driving SEO
Web user preferences 'to drive SEO spending'
30/03/2009
Web users increasingly prefer organic search listings to pay per click ads, which is likely to result in a rise in search engine optimisation (SEO) spending, according to one expert.
David Hallerman of eMarketer explained that consumers now view organic results as being more acceptable and relevant for their needs than paid search listings, with natural results getting more clicks as a result.
He added: "Even if optimisation's effects are not as obvious as paid search advertising, SEO delivers longer-term results that support any search marketing campaign."
The comments came after the expert said last month that some companies may need to hire an SEO expert for help with their organic optimisation efforts due to the fact that some aspects of SEO are relatively complex.
Mr Hallerman suggested that SEO is seen as a "black box" practice by some marketers because businesses must work out the algorithms behind search engine rankings.
30/03/2009
 SEO spending to rise | |||
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David Hallerman of eMarketer explained that consumers now view organic results as being more acceptable and relevant for their needs than paid search listings, with natural results getting more clicks as a result.
He added: "Even if optimisation's effects are not as obvious as paid search advertising, SEO delivers longer-term results that support any search marketing campaign."
The comments came after the expert said last month that some companies may need to hire an SEO expert for help with their organic optimisation efforts due to the fact that some aspects of SEO are relatively complex.
Mr Hallerman suggested that SEO is seen as a "black box" practice by some marketers because businesses must work out the algorithms behind search engine rankings.
Saturday, 28 March 2009
Tips offered on PPC campaign refinement in adCenter
25/03/2009
 How to optimise PPC campaigns | |||
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Writing on the adCenter Blog for Advertisers, search account manager for Microsoft Jeremy Lamothe explained that marketers should bid on all keyword match types within the same ad group and ensure that each ad group contains no more than 20 keywords.
"Including 20 keywords per ad group or less allows for your ad copy to be more relevant to the user based on the user's search query," he said.
The expert also recommended updating negative keywords depending on current events and trends, giving the example of a marketer using PPC ads that broad match for the term 'toys'.
These ads could appear for 'toy recall' and if a toy recall is actually in the news, rising search traffic is likely to mean increased costs and lower returns, he said.
Businesses will increasingly turn to PPC in the downturn thanks to its actionable and measurable nature, according to eMarketer.
US web users watch 13.1bn online videos in Feb
26/03/2009
 13.1bn leisure and business video clips watched in the US last month | |||
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While this represented a 12 per cent decline compared with January, the drop can be largely attributed to the fact that February had three fewer days than the previous month, comScore said.
Overall, YouTube remained the most popular site overall, accounting for over four in ten of the videos viewed last month and attracting almost 100 million unique users.
Meanwhile, Hulu broke into the top five after seeing a 33 per cent rise in video views and reaching one-quarter of the overall video viewing population online.
Other popular sites for leisure and business video included those belonging to Fox Interactive Media and Yahoo!.
Each of the videos watched by US web users last month lasted an average of 3.5 minutes, comScore said.
In the UK, ten per cent more web users watched an online video in January compared with the same time last year, according to comScore.
SEO 'efficient' in reaching international consumers
27/03/2009
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Chris Barling, who is also the chief executive officer of e-commerce solutions supplier Actinic, said UK sellers already start off with an excellent international reputation and explained that a good internet marketing strategy should emphasise this.
In particular, he explained SEO and pay-per-click advertising can be two of the most effective ways to attract traffic from UK-based and international consumers.
Best of all, he stated, such marketing techniques can be organised "from the comfort of your own office chair".
Earlier this week, Jan Riley of Practical E-Commerce asserted that small online businesses - especially those involved in retail - should ensure they stay on top of current SEO trends, even if they are on a budget.
One of the key SEO trends for 2009 is to take longtail phrases - the set of words a potential customer enters into a search query - into account and make them more relevant.
All content should be used for SEO, expert says
27/03/2009
 Firms advised on how to enhance SEO | |||
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Speaking at the recent Association of Online Publishers SEO Forum, which took place on March 25th, Google sales engineer Jean-Laurent Wotton said that sites should be structured in as simple and clear a fashion as possible.
He added that Google's spiders consistently reward sites which offer the most user-friendly designs.
The expert suggested that descriptive and accurate title tags, which are the first thing searchers see on site headers, should be clear and should follow on logically from the page's title, "mimicking what users understand about the page".
Meanwhile, companies should use Flash and Javascript sparingly, he said.
In addition, sitemaps "enhance the web crawl", the Mr Wotton pointed out.
Recently, Jan Riley of Practical eCommerce suggested that firms should make more use of long-tail keywords on their websites as part of their SEO strategies.
27/03/2009
 Expert gives email marketing tips | |||
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Writing on an email experience council blog, Marco Marini, chief executive officer of ClickMail Marketing, said that there is "no simple right answer".
He claimed that searches for ESPs should start internally, with firms looking into what drives their email marketing programmes now and what will in the future.
Mr Marini added: "You also must take a hard look at your company's capabilities, including that of your staff and any existing technologies you'll want to integrate with."
The expert went on to state that companies should not overlook the importance of the partnerships they develop with ESPs and should use every resource available to them to make an informed decision.
Recently, Practical eCommerce advised retailers to try to collect email addresses with a sign-up box or a promotion contest on their websites in order to build a high-quality opt-in email marketing list.
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