Technical and witty descriptions 'can drive SEO'

Hiring writers to produce high-quality descriptions can improve retail SEO, says an expert.
By describing products in the right way, retailers can improve the search engine optimisation (SEO) of their products, according to an industry expert.
Eric Deniger, chief executive officer of Working Person's Store, told Marketing Sherpa that having writers produce high-quality descriptions of products can be beneficial.
He recommended that they show technical aptitude about the product they are describing.
It is also important to use a conversational style, because this will build trust with the customer, Mr Deniger continued.
"We want to make sure that we maintain a position of technical aptitude in the marketplace far beyond the retailers who copy and paste the bullet points from the manufacturer's website," he told the website.
As well as these style points, Mr Deniger noted that a keyword-rich approach is necessary to reach different demographics.
This week, online marketing director of Zoombits.co.uk recommended using links from journalists to boost SEO efficiency, because they will often be high-authority and natural sources.

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