SEO "critical" feature of online promotion

SEO techniques have proved to be very useful as part of a sportswear brand's online promotion campaign, according to the organisation's marketing team.
An industry insider has claimed that search engine optimisation (SEO) is an important part of branding online.
Steven Morris, e-commerce marketing manager at Canterbury of New Zealand, noted that SEO is a key feature in the launch of the company's new website.
He described how the sportswear brand has used the marketing technique alongside paid search to drive traffic since being bought by JD Sports Fashion in August.
Mr Morris said that the campaign is "working well" in pushing through conversions, following its campaign to improve natural search rankings.
"SEO is critical in our online strategy, most immediately as we prepare for the busy Christmas period and the 2010 Six Nations competition," he explained.
Earlier this year, Canterbury of New Zealand added email marketing to its advertising portfolio.
This week, a content quality analyst on the Yahoo! Search Marketing blog recommended writing "concise and well written" descriptions of products to boost SEO efficiency.

http://www.weboptimiser.com/