Effective SEO tactic is to "get journalists on board"

SEO marketers have been told that getting links from journalists could be a good way to improve search efficiency, according to an expert.
Journalists could hold the key to efficient search engine optimisation (SEO), an industry insider has suggested.
Online marketing director of Zoombits.co.uk Sam Tilston made his comments following research by Econsultancy and Guava, which showed that 48 per cent of companies have reported an increased return on investment on SEO over the past year.
Mr Tilston observed that SEO marketers could improve their service by concentrating on getting good links to the right journalists, rather than link building, since Google will see through this latter tactic.
He explained: "The only way you'll stay on top is if you get natural, high-authority website links. The only way to do that is to get journalists on board and get them to link to you."
It is also vital for businesses to keep in contact with SEO companies, because Google will make about 400 changes to its algorithm each year and it is beneficial to know how each alteration affects search strategies, continued Mr Tilston

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