Making adverts accurate 'is vital for SEO'

Search engine marketers will improve the success of their campaigns by making sure adverts clearly explain the product on offer, says an expert.
Advertisers must make sure that adverts are well written if they want consumers to pay attention and improve search engine optimisation (SEO), one sector analyst has claimed.
Writing on the Yahoo! Search Marketing blog, content quality analyst Noah Belson pointed out that advertisers must make their promotions as appealing as possible.
An important part of this is making sure that adverts make sense, so they must be "concise and well written", he continued.
"As in school, grammar and spelling count. Users tend to ignore poorly written ads that are hard to decipher, or those that simply indicate a lack of attention," wrote Mr Belson.
In his view, marketers will be helping themselves by explaining as clearly as possible who they are and what they are offering.
This week, an industry expert speaking to Marketing Sherpa claimed that high-quality descriptions of products can drive SEO, with technical aptitude and a conversational style being two key features of successful style.

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