"No way" SEO will become outmoded

An expert has informed SEO marketers that the technique will not become obsolete, but the focus may shift on to the quality of content.
Search engine optimisation (SEO) will continue to be important in the future, but new features could come to the fore, according to an industry commentator.
Will Cooper, deputy news editor at New Media Age, stressed that there will be plenty of opportunities for using SEO, but marketers may need think more about the content they are producing.
He said: "There's no way they're going to be obsolete in the slightest. I do think the emphasis will be placed back onto new and more exciting content."
Mr Cooper made his comments following the release of Google's Social Search tool, which Punch Communications recently claimed will force all companies to have a social media presence.
In his view, the next big step for the search engine will be to introduce home hubs in consumers' living rooms, which he explained will allow people to stream everything at home.
He also suggested that Google may begin to introduce widgets into its start-up portal.

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