Search Engine Optimisation SEO

Interesting that search is still the cornerstone even of social media in the sense that ultimately keyword analysis is a critical part of understanding the subjects landscape online. Search engine optimisation , SEO ,will remain a prominent strategic digital marketing channel for some time. It will however adapt to the ever chnanging algorythmic landscapes

"No way" SEO will become outmoded

An expert has informed SEO marketers that the technique will not become obsolete, but the focus may shift on to the quality of content.
Search engine optimisation (SEO) will continue to be important in the future, but new features could come to the fore, according to an industry commentator.
Will Cooper, deputy news editor at New Media Age, stressed that there will be plenty of opportunities for using SEO, but marketers may need think more about the content they are producing.
He said: "There's no way they're going to be obsolete in the slightest. I do think the emphasis will be placed back onto new and more exciting content."
Mr Cooper made his comments following the release of Google's Social Search tool, which Punch Communications recently claimed will force all companies to have a social media presence.
In his view, the next big step for the search engine will be to introduce home hubs in consumers' living rooms, which he explained will allow people to stream everything at home.
He also suggested that Google may begin to introduce widgets into its start-up portal.

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Keywords 'essential for SEO success for blogs'

Companies should think carefully about which keywords they are going to use to ensure a blog has SEO success, an industry insider has asserted.
Having an effective list of keywords to include in a blog is a vital factor in achieving successful search engine optimisation (SEO), according to an industry insider.
Speaking to Marketing Sherpa, Acoustics By Design president Kenric Van Wyk suggested focusing on the different types of reader that a blog is aimed at and selecting keywords that they might use.
He also recommended looking using phrases that are generally used in the targeted sectors, as well as making sure the company's own services are included.
To ensure that there is an even spread of content throughout the year, Mr Van Wyk advised planning out an editorial calendar.
"We schedule posts to really ensure the diversity of content within each market sector and not hit on one particular issue too often," he explained to the website.
This week, deputy editor of New Media Age Will Cooper said that there is "no way" SEO techniques will become outmoded in the future.

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